Operators in the travel industry in the Asia-Pacific region should prepare themselves to maximise business from voice searches online, one of Australia's leading tourism strategists has cautioned. Simply optimise your digital online presence by building reputation, trust, authority and relevance and the voice recognition algorithms of Google, Apple, Amazon and others will do the rest for you – mostly. That was the recommendation by Bronwyn White, co-founder of MyTravelResearch.com, when she was addressing an audience of tourism marketers at the Tourism Marketing Rockstar Convention in Sydney last month. Ms White explained that voice search and chatbots were the latest digital marketing outcomes of the artificial intelligence revolution currently transforming the travel industry by stealth. Apple Siri, Google Now, Windows Cortana and Amazon Alexa are the leading voice activated chatbots helping consumers search without typing," she said. "They all use artificial intelligence algorithms to drive voice search.

The time has arrived when every marketer, every business owner should buckle up themselves to face the shift from Text Based Search to Voice Search in the digital world.